Deca Homes help battle Davao’s mass housing backlog

DAVAO CITY, Davao
—  Mass housing continues to be an untapped market here, with present demand estimated at 55,000 units, as the construction boom for residential development remains focused on middle-range to high-end projects, according to the Davao City Investment Promotion Center (DCIPC).

DCIPC officer-in-charge Ivan Chin Cortez said the real estate industry needs to invest and catch up on demand for low-cost projects, which has increased from 40,000 units in 1999 to about 55,000 now.

“The backlog includes those informal settlers who really cannot afford even P1,000 for housing per month,” Mr. Cortez told Businessworld.

“Despite the number of developers offering housing projects in the city, these investors can go as much as P300,000 (per housing unit)... (this is) still not affordable for the informal settlers,” Mr. Cortez added.

However, Mr. Cortez pointed out that the growing local economy provides opportunities for employment and, consequently, could boost the purchasing power of consumers.

“If they (potential mass housing market) can be employed, then they have the opportunity to enter the phase in their lives where they can already afford housing loans,” he said.

On the part of developers, Mr. Cortez said real estate investors need to tap new construction technologies for housing units that can be priced at about P150,000.

“(There are) foreign technologies that can be acquired,” he said.

Listed mass housing firm 8990 Holdings, Inc., which uses pre-cast technology for its projects, announced in February that it aims to build 2,750 units this year in Mindanao, comprising 25% of the total planned nationwide.

The company’s unit in Davao City, 8990 Housing Development Corp., has a new project and four others for expansion under its Deca Homes brand approved by the Board of Investments (BoI) last year with a combined investment cost of more than P1.2 billion.


source: BusinessWorld Online | Property

Published on March 18, 2015 - 9:46 PM.
By: Maya M. Padillo, Correspondent

DECA HOMES through the years

DAVAO CITY, Philippines
 – DECA Homes started from the vision of three friends who want to offer affordable and good-quality homes to Filipinos through mass housing. Initially, it focused on building residential properties in provinces, particularly in Cagayan de Oro with its first project, Villa Candida.

Through the years, DECA Homes has expanded its borders, constructing more houses in Cebu, Davao, Iloilo, Cavite and now, developing an urban home in the metro.

The public listing of its mother company, 8990 Holdings Inc., marks another milestone to its journey.

Walk through DECA Home’s journey with this interactive timeline.


View timeline's full screen view


On 1991
First Project: Villa Candida in Cagayan de Oro
Launching of Villa Candida, the first project, in Cagayan de Oro City.

source: Philstar | Business


Published in Philstar on August 19, 2015 - 9:00 AM.
By: Philstar.com

8990 Holdings plans to launch 21% more housing units in 2015

DAVAO CITY, Davao
— Mass housing developer 8990 Holdings Inc. is planning to launch 8 new residential projects this year amounting to 14,010 condominium units and house and lot packages, 21 percent more than the 11,574 units launched in 2014.

8990 President JJ Atencio

In a presentation, 8990 President Januario Jesus Atencio said three projects, consisting of 5,380 units, will be residential condominium developments, while 5 developments or 8,630 units will be from its traditional horizontal projects.

In contrast, 8990 launched 12 projects last year consisting of only two condominium developments with 3,948 units while the 10 horizontal projects amounted to 7,626 house and lot packages.

Atencio said their vertical projects this year will include Urban Deca Homes Muntinlupa which will be launched in April. It will be a medium rise building developed over a 1.8 hectare lot with 3,240 units.

The firm will then launch in June the Urban Deca Homes Quirino which will be another MRB to be developed on a 6,000 square meter lot in Davao City. To be launched in December is the high-rise Urban Tower Yakal in Makati which will have 1,600 units on a 1,000 square meter lot.

For its horizontal projects, 8990 will launch three developments in January: Deca Homes on a 4-hectare property in Cavite with 585 units, Deca Homes Catalunan Grande with 720 units over 11.7 hectares in Davao, and Deca Homes San Lorenzo which is a 25 hectare project with 3,125 units also in Davao.

In October, 8990 will launch the 31.2 hectare Deca Homes San Mateo in Rizal with 3,600 units while Deca Homes Baywalk Talisay 3 in Cebu will be launched in December. It will have 600 units developed on a 5 hectare property.

Last year, the firm’s vertical projects consisted of Urban Deca Tower EDSA in Mandaluyong and Urban Deca Homes Tisa in Cebu. Its horizontal projects were launched in Baywalk Talisay, Cebu; Guadalupe, Cebu; Marseilles, Cavite; two projects in Angeles City, Pampanga; two in Iloilo; and three projects in Davao City.

Atencio said 8990 is planning to boost its engineering capacity by almost 50 percent to 15,000 units a year from the current 10,500 units.

He said “that’s our habit. We have a tendency to accelerate. We have to make sure we have enough capacity so we need to expand our engineering.”

Atencio noted that “I’ve already increased capacity by 33 percent in the third quarter (2014) from 8,000 units to 10,500 units. I need to increase to 15,000 units to be safe.”

He added that the firm is targeting to raise capacity to 15,000 units within the first quarter of 2015. “If not, at least I’m on my way,” Atencio said.

source: Manila Bulletin | Business News

Published on January 3, 2015
By: James Loyola